In addition to the sponsorship, LIPTON will collaborate with the TEAm during the summer to rally enthusiasm for the sport in several key markets and TEAm LIPTON will encourage people to engage in recreational sports like cycling, swimming and hiking in their national and local parks, as a great way to enjoy the outdoors while increasing physical activity. LIPTON will also make a contribution to the National Park Foundation for each race that each TEAm LIPTON member places in one of the top four positions.

“TEAm LIPTON’s impressive roster of top-notch athletes who are also highly accomplished professionals is a natural fit for our brand,” says Bauke Rouwers, Unilever Vice President/General Manager, LIPTON Tea North America. “TEAm LIPTON inspires enthusiasm for the simple, easy steps that anyone can take to reach their fitness and nutrition goals, and really show consumers what tea can do.” Learn more about TEAm LIPTON RIDER BIOS » ONLINE JOURNALS »

Team Lipton is operated and managed by Velocity Sports Management. Other supporting sponsors of the TEAm include Fuji, Shimano components, Biemme apparel, Las helmets, Smith Optics, Fizik saddles, Oval Concepts bars and stems, CamelBak backpacks and hydration systems, Rider sandals, Upton Performance Systems coaching, Wobble-Naught bike fitting system, Maxxis tires, DeFeet baselayers, Cateye cyclometers, Thule car racks and Arundel water bottle cages.

For more information about TEAm LIPTON, please contact Ed Beamon or Julie Upton at edb@navpro.com or julieupton@gmail.com.